About Amal

“Management is
about arranging and telling.
Leadership is about nurturing
and enhancing" Tom Peters

Amal Almoayyed is a person with a passion to succeed in all walks of life. She is an astute businesswoman and an altruistic philanthropist. She combines her enthusiasm for business with a sense of being by committing herself to the art of living, which has made her a true practitioner of meditation to lend stability to a frenetic world. On a more personal front, she is married to Mazen Alumran and is the mother of three beautiful children, Mariam, Ahmed & Mai.

From a passion blossomed a business - Amal's love for fashion and style is the reason that the Vogue Group came to life in 1978, and as the owner she has ensured that Vogue Boutiques have grown by leaps and bounds within the Kingdom. Today, she is also the Executive Director of Ashrafs W.L.L. and is Director of Y.K. Almoayyed & Sons, one of Bahrain's oldest companies.

Armed with a Bachelor's degree in Fashion Designing with Financial & Management Accounting from the UK, Amal has also played a key role in the rapid development of Ashrafs, to become one of the leading retail stores and wholesale distributors in the Kingdom.

The Journey

“Happiness lies in the joy of achievement and the thrill of creative effort" Franklin D. Roosevelt

It all began with a young woman and a dream. Inspired by a mother who showered her with kindness, and a family that trusted her abilities, the transformation from college student to a judicious businesswoman was perhaps coursing through Amal's veins. With a degree from a prestigious college and the backing of a father, himself an entrepreneur who built an institution from scratch; the road to success was one Amal forged through hard work and dogged determination.

1964

Almoayyed Family

1976

Bachelors in Fashion design with financial & Management accounting from UK

Vogue Boutique

1978

First Vogue Boutique in Adliya Opened

1978

Married

Madam and Husband
Marima

1986

My first angel, Marima Alumran was born

1988

My hero, Ahmed Alumran was born

Ashraf
Ashraf

1992

My princess, Mai Alumran was born

1996

Heading Ashrafs

Ashraf

"Without continual growth and progress, such words as improvement, achievement, and success have no meaning" Benjamin Franklin

Gardening
My Passion

Ashraf

2015

The Entrepreneurs'
Organization

2017

BOD & ExCom
Member
Conserving
Bounties

my-achievements

My Achievements

2012-2022

Committee Member,
Yousif & Aysha
Almoayyed Charity

2016

Advisory BOM
Shamsaha

2021

Chairwoman
Al Mustaqbal
Society

2016 - 2019

Retail Advisory,
Tamkeen

Activities

"Not all of us can do great things. But we can do small things
with great love" Mother Teresa

Amal truly believes in helping those who are less fortunate, by personally ensuring their well-being. It's an inherent part of her nature to create better opportunities to help people enjoy a better way of life. In fact, Amal has been responsible to help train special needs students so that they can integrate with society. She has instigated training the blind so that they can work in call centers, thereby making a difference in their lives.

She also supports the Meditation Centre in Bahrain, so that other people can benefit from the positive energy of meditation and the overall harmony that is gained from this practice. She also strongly champions peace missions to help facilitate the rehabilitation of displaced people.

Amal is also strongly involved in many philanthropic activities with a single-minded objective to help needy families and associations in Bahrain. She has taken personal initiatives to establish many charities related organizations in Bahrain with utmost social commitments. She is also a keen supporter of Animal Welfare and actively supports many Animal Rescues Shelters on the Island. She is also a strong promoter of Women in Business and encourages many young Bahraini Women to take up Business as a profession.

Making a Difference

"Life is about creating and living experience that are worth
sharing"Steve Jobs

Amal has over the years played a pivotal role in the many positions of responsibility that she has held in various organizations within the group as well as other corporate entities. Today she is -

  • Board of Directors Member - Y.K. Almoayyed & Sons | Bahrain
  • Owner - Vogue Boutique in Bahrain
  • Executive Director - Ashrafs W.L.L. | Bahrain
SOCIAL INITIATIVES
  • Since 2017 - BOD and ExCom Member - Conserving Bounties | Bahrain
  • Since 2016 - Advisory Board Member Shamsaha | Bahrain
  • Since 2021 - Chairwoman - Al Mustaqbal Society | Bahrain
PAST POSITIONS
  • Since 2012 - 2022 - BOD Member - Yousif and Aysha Almoayyed Charity
  • 2014 -17 - Businesswoman Committee Member | Bahrain Chamber of Commerce
  • 2013-17 - Director - Almoayyed Advertising TBWA W.L.L | Bahrain
  • 2001 - 2010 BOD Member - Specific Council for Training in Retail sector
  • 2008-13 - Director - Seef Properties BSC | Bahrain
  • 2016 -19 - Advisory Committee Member - Tamkeen | Bahrain
  • 2019 -20 - Board Member - Bahrain Animal Rescue Centre
  • Past Director - Board of Directors - Ashrafs BGDC
  • Vogue
  • Almoayyed
  • Ashrafs
  • Shamsaha logo
  • Entrepreneurs Organization
  • Baharin Food Bank

My Library

Contact

Ashrafs W.L.L.
Palace Avenue, Hoora,
P.O. Box 62
Manama, Kingdom of Bahrain

Tel: +973 17 520 227
+973 17 534 318
Fax:+973 17 531 076

email: ed@ashrafs.com.bh